Utilities options pay for part of roof top solar and geo thermal heat pumps. Americans average time in a home does not make a pay back of geothermal heat pumps nor roof top solar. Generally speaking the home sales does have a higher price with solar or geothermal.
If jointly owned another option could be the new buyer could buy the benefits. Or the utility could charge a higher monthly fee to the new homeowner if they decide to pass on buying in. The utility then owns the maintenance and economic value.
Joint owership and some way to recover the residual value when the home owner sell might boost these options.