Robert Roth
Dec 3, 2024

Time for a Ford JV with BYD - a $15000 EV with US workers sold in US. Invest all R and D into new US battery technology, become competitive by 2030 with up market EVs
I remember when Japan use of US TQM won market share for Detroit, who switch to TQM and reached parity with Japan is quality and reliability. But went with global supply chain so China was already in the automotive industry even when they were one. Number one priority for US is win the lead back in battery technology. Possible with Lyten, Amprius Grouo 14 … but needs priority shift.

Robert Roth
Robert Roth

Written by Robert Roth

Retired Intel Electrical Engineer, 70's US Navy Officer Nuclear Power Program, Graduate studies in Business UC Berkeley, BSEE U of Fla.

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