Robert Roth
1 min readJun 18, 2021

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The emphasis needs to be on short term benefits of clean energy. 60% of people believe that climate change is man made but only 40% believe it will affect them in their life time.

So emphasize these benefits-

If oil demand in USA is reduced by 40% by 2030, oil Profits for Middle East Terrorist will go down. If Iran attempts to block Middle East Oil, USA will ship more oil and at a higher profit. So avoid another $2T Middle East war and increase the USA balance of payments.

The battery evolution will drive down the cost of energy and make electrical energy more stable. Coal plants are already closing due to lower cost of wind and solar. With battery grid storage your cost will go down by as much as 30%.

Heating and Air conditioning using “geothermal” heat pumps have the potential to reduce those cost by 60%.

In short the clear energy push move USA citizens to cheaper, more stable energy and makes USA stronger.

You can sell the 10 year objectives much easier than the 50 year climate, even through it is more serious. Sell what sells. Who cares if we go clean energy for reasons other than climate.

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Robert Roth
Robert Roth

Written by Robert Roth

Retired Intel Electrical Engineer, 70's US Navy Officer Nuclear Power Program, Graduate studies in Business UC Berkeley, BSEE U of Fla.

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