How to win in EVs
First I note that today in lower cost EVs $30,000 to $25,000 300 miles range and fast charging of 124 miles in 5 minutes is offered or will be end of 2024.
Second the expected life of these fast charging options is 1,200,000 miles in CATL case, 600,000 in Store dot case. And there are other examples.
So first step is require all vendors offer a transferable extended warranty of 250,000 miles or 12 years. Why ? This means fear of battery replacement cost is gone and it enhances the EV resale value. For folks considering a used gas or EV 7 year old vehicle the EV is the clear winner for lower maintenance costs.
Ok what about charging. In the US most apartments don’t offer easy to use and low cost charging.
Ok encourage not for profit Co-Op to offer membership in a charging Co-op located 5 minutes drive from the apartment. The electric power to sold at wholesale. The cost of this Co-Op membership? $500 for 25 years plus $100 a year for maintenance and administration.
Is this viable and possible today for 90% of the market?
If customers are ok with stoping for a charge once every week for 10 minutes, than a $60,000 6 port fast charging system can service 2000 vehicles.
Why solve the EV charging for apartment households? It is 40% of the households in the US and many of those aspire to owning a single family home.
For folks who drive the 37 mile a day average, an EV saves $2000 a year in fuel and maintenance costs. For 20 of the households driving twice the average distance the savings is $4000 a year. In 25 years that increases the household wealth by $30,000 for average driving, $60,000 for long distance commutes.