Himm. Human evolution includes the desire to be part of a tribe. When humans encounter a thought that reinforces their tribe values and or destroys those not in the tribe, brain chemistry released is embraced, so the AI of Facebook, twitter etc serves up another thought (and ads to chick on). Question should AI be directed to increase brain chemistry of humans in a way that they crave more and more?
What is the point of technology? In my day, do more with less in terms of goods (food, transport…) or services (medical, communication) . Now we face this new AI that can isolate and feed our desire for tribal identity yet offers many ways to attach to a tribe.