Guns are not the core issue. Propaganda used to control cult like groups is the issue. Spend $$ promoting fear uncertainty and doubt (“they will take your guns away if even one law is passed, slippery slope) you lock up votes. Do the same for abortion, religion choice (often that others need to follow your religion) you lock up votes.
One solution is propaganda that is embraced by the same groups but counters the MAaGA cult. Example God commanded number 9 no false witness is violated if you forward Q, pizza child abuse claim for example. Or 0 gun laws for school safety are enabling terrorists.