Another point of view. I think the very short book “The Four Agreements” by Ruiz is a great guide on this topic, especially on why we react to words the way we do and you can change that. Next how do we reach folks who have chosen a tribe or group to identify with and their first priority is to protect their tribe. It could be Climate, MAGA, Church affiliation, liberal or conservative, or…. Basically they have a need for tribe. We all do. The algorithms of social media distorts threats to their tribe because it makes money. This results in defensive or aggression because they fell attacked all the time. My suggestion is write about the gray areas that may affect them. Laws that sensor books for example.